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Li-Ning

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Li-Ning Company Limited is a Chinese company which makes athletic shoes and sporting goods. The company endorses a number of athletes and teams, both in China and around the world.

The company was founded in 1989 by Li Ning, a former Chinese Olympic gymnast. As of 2015, Li Ning remains the Chairman of the company’s Board of Directors.[3] In 2005, Li-Ning created a joint-venture with French sports apparel company, AIGLE, giving Li-Ning the exclusive right to be the sole distributor of AIGLE’s products in China for 50 years.[4] In 2006, Li-Ning posted revenues of US$418 million, and total profits of about US$39 million. As of March 2007, there were 4,297 Li-Ning retail stores.[5] The company directly owns some of the retail stores while others are franchised.